Nas, Ricky Martin (!) and Normani are among the performers, while a host of fabulous drag queens, including Gottmik and Symone, join Precious Lee, Soo Joo Park, Irina Shayk, Gigi Hadid, Joan Smalls and Emily Ratajkowski in the 24 September Amazon Prime Video spectacular.
On the entertainment side, Erykah Badu gives good hat game and Jojo T Gibbs and Eartheater are pictured in a steamy embrace. It is as high-octane as you would expect from the queen of immersive shows. Rihanna herself, dripping in black lace and heavy jewellery, makes a brief appearance in the teaser clip, while the initial trailer showing her smouldering in a metallic blue “whale tail” mini dress showed once again that she never does things by halves. (Remember when she chopped her own hair into a painstakingly cool mullet for the Volume 2 promo footage? Again, we are not worthy.)
In case you needed a reminder of why the Savage X Fenty shows are a highlight of the fashion week calendar, the celebrity factor is not it. The underwear arm of Rihanna’s Fenty empire has shifted society’s perceptions of what “sexy” is, thanks to a wholly inclusive brand ethos, product proposition and casting process. Rih and her diverse cohort of savages flip the script on what a fashion show can look like, by raising one another up and having an unapologetically sassy time in the process.
The multi-layered performance pieces, which Rihanna herself calls a “fashion musical”, have become a barometer for true body positivity, and while the industry is making strides to catch up, Rihanna keeps on blazing a trail to electrifying effect. Do not miss the show on 24 September.
The multi-layered performance pieces, which Rihanna herself calls a “fashion musical”, have become a barometer for true body positivity, and while the industry is making strides to catch up, Rihanna keeps on blazing a trail to electrifying effect. Do not miss the show on 24 September.
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