Welcome to the latest instalment of We Are Not Worthy Of Rihanna. The world’s best bad gal announced the date of her Savage X Fenty Volume 3 show with a typically jaw-dropping Insta clip and the deliciously simple caption: “Oh you think you ready?!”
Two words: hell yes. Dropping on Amazon Prime Video on 24 September, the groundbreaking lingerie spectacle promises to be as high-octane as the last – if the teaser video is anything to go by. Smouldering in a metallic blue chainmail mini dress with an open back revealing a “whale tail” – a wisp of a G-string – RiRi showed once again that she never does things by halves. (Remember when she chopped her hair into a painstakingly cool mullet for the Volume 2 promo footage? Again, we are not worthy.)
The Savage X Fenty shows are a highlight of the fashion week calendar, and not because Rihanna dials up the glamour and gets the party started (even if via Prime nowadays). The underwear arm of her Fenty empire has shifted society’s perceptions of what “sexy” is, thanks to a wholly inclusive brand ethos, product proposition and casting process. Rih and her diverse cohort of savages – including the fierce choreographer Parris Goebel, a host of fabulous drag queens, model veterans, musicians, pop culture phenomenons, and industry newcomers – flip the script on what a fashion show can look like, by raising one another up and having an unapologetically sassy time in the process. The multi-layered performance pieces, which Rihanna herself calls a “fashion musical”, have become a barometer for true body positivity, and while the industry is making strides to catch up, Rihanna keeps on blazing a trail to electrifying effect.
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