Ganni Is Opening A London Store

Ganni fans, rejoice! The Scandi brand has finally taken hints from London street stylers filling their e-comm baskets with its printed wares, and is setting up shop in London.

The 2000-founded brand, which was reborn in 2009 when husband-and-wife duo, creative director Ditte Reffstrup and CEO Nicolaj Reffstrup, took the reins, has signed a lease for a 2750 sq ft store at 36 Beak Street. Not only seconds away from the cinnamon buns at Golden Square institution The Nordic Bakery, the Danish brand will find itself next to a new Swedish neighbour. Viu Eyewear will open the doors to a 850 sq ft space at 5–6 Upper James Street in 2019 too.

Although no official date has been confirmed for the Reffstrups to cut the ribbon, Ganni’s London outpost is slated for completion in spring. The news, which follows Eytys and Stüssy setting up shop in Soho in 2018, is certainly welcome during a time when London’s retail climate looks uncertain. “Soho is the perfect environment for their debut in the capital,” Levy Real Estate, which advised the landlord Titan Investments on the deal, told The Evening Standard. “There’s no sign of these brands being deterred by the ongoing Brexit confusion.”

Although Ganni is available to purchase in more than 400 retailers around the world, and has had successful pop-up shops in London, the location on Beak Street is the first time Londoners will have the luxury of browsing the rails comprising its signature patterned dresses, denim and Instagrammable accessories in person.