Stella McCartney Campaigns To Ban The Use Of Fur

Enter a world where animals and humans coexist as equals with Stella McCartney’s Fall 2021 campaign “Our Time Has Come.” This dream-like display of stylish animals rewilding in London (wearing McCartney’s Fall 2021 clothing, of course) communicates a message that animals are our equals. Think: a rabbit in faux leather joggers and stilettos on a sidewalk, or a parrot and seagull clad in billowing reams of red and pink fabric on the steps of the Shaftesbury Memorial Fountain. The clothing itself embodies “J is for Joy” from the Stella McCartney A to Z Manifesto, and is made from 80 percent recycled materials.

“While this campaign is light-hearted, I wanted to address a serious issue: ending the use of fur. Whether it is being sold here in the United Kingdom or farmed globally, barbarism knows no borders and this effort is key to my life’s mission of bringing a conscience to the fashion industry,” said McCartney in a press release. The designer was one of nine global business leaders at last week’s G7 Summit, for a first-ever meeting to discuss the acceleration of a sustainable future.

With this campaign, McCartney’s label is partnering with Humane Society International, and is asking for signatures on the Humane Society Global’s Stop Deadly Fur petition, which calls on all countries to ban fur farming and highlights the trade’s danger to both human and animal lives during the COVID-19 pandemic.