The limited-edition, unisex collection comprises six T-shirts, two hoodies and one pair of socks, which are all inspired by her research trips to the Reebok archives. “The pieces that immediately stood out to me most were the basketball products from the ’90s, because the brand played such an important role in the style of that era,” she tells Vogue exclusively. “I have so many memories of the cool kids in school wearing Reebok classics. Seeing how people are reconnecting, or connecting for the first time, with the decade is inspiring in itself.”
She kept the collection mostly monochrome, because “it feels very of that time”. Anyone who sat in the Posh Spice fan club, rather than Baby, Ginger, Sporty or Scary’s, will know that to be true. A sunset-orange colourway roots the merch firmly in her current aesthetic as a designer, however. “It’s a positive, energising colour that we have really played around with at Victoria Beckham in the past,” she explains. “I love the graphic use of it in conjunction with the black and white.”
Unisex was at the core of the design process, because, as a woman who works out daily, she’s tired of female fitness wear designed with the formula “shrink it, pink it”. Sportswear, she maintains, has a long way to go to “be just as strong and powerful as the men’s product”, and she hopes her capsule is a step in the right direction to influence others.
Unisex was at the core of the design process, because, as a woman who works out daily, she’s tired of female fitness wear designed with the formula “shrink it, pink it”. Sportswear, she maintains, has a long way to go to “be just as strong and powerful as the men’s product”, and she hopes her capsule is a step in the right direction to influence others.
Beckham consulted experts in the field and basketball legend Shaquille O'Neal on the culture surrounding the sport. “He’s hilarious,” she says of the 7ft 1” sporting giant who reduced the woman who famously rarely smiles to giggles. “It’s always nice to spend time with someone who doesn’t take life too seriously.” Each tee and hoodie pay homage to her new friend with a silhouette of Shaq shooting hoops printed on the front, along with his jersey number 34 and a list of his accomplishments on the back.
The VB logo looks modest stamped on the sleeve, and corresponds with the equally modest price tag. Socks are £40, T-shirts are £110, and the hoodie is £160. We’re yet to see Beckham, herself, in anything but the tees, but Brooklyn Beckham has been busy staging a street-style shoot with Alice Dellal wearing customised versions of the kit. #VBReebok is all about personality, whether you know the three-second-rule or not.
The VB logo looks modest stamped on the sleeve, and corresponds with the equally modest price tag. Socks are £40, T-shirts are £110, and the hoodie is £160. We’re yet to see Beckham, herself, in anything but the tees, but Brooklyn Beckham has been busy staging a street-style shoot with Alice Dellal wearing customised versions of the kit. #VBReebok is all about personality, whether you know the three-second-rule or not.
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