Savage X Fenty: Everything We Know About Rihanna's Underwear Line

Rumours began circulating back in March that Rihanna was expanding her Fenty empire to include a lingerie line. Now, the Barbadian popstar's social media campaign teasers have come to an end, and RiRi fans around the globe have been snapping up her Savage X Fenty underwear collection - and, now, her line of “Xccessories".

“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna said of the project, which is underlined with her mission to celebrate fearless individuality and broaden the definition of what is beautiful. “I want to make people look and feel good, and have fun playing around with different styles.”

In total, the first Savage X Fenty drop comprises 90 pieces of lingerie, sleepwear and accessories, including four capsule collections. The core collection, dubbed "On the Reg", includes everyday essentials, like T-shirt bras and "undies". The "U Cute" line boasts the lacy pieces debuted on Rihanna's Instagram, including a selection of femme-in-the-front, frisky-in-the-back bikini-cut knickers, and the "Damn" range is all about sassy bodysuits, suspenders et al. But, for the ultimate bad gal, there’s the "Black Widow" selection, which the brand describes as “risqué and ultra sexy,” and the “Xccessories", which include whips, marabou-covered handcuffs, and lacy eye masks. “There are really no rules with lingerie,” she explains. “Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.”

Inclusivity has been a benchmark of all Rihanna's previous endeavours, and Savage X Fenty is no different. Bras are available from a 32A to 44DD, with lingerie, underwear and loungewear coming in sizes from XS to 3XL. The campaign stars, including Slick Woods and plus-size model Audrey Ritchie, are indicative of the fact "savages come in all shapes and sizes".

The price point, too, is accessible. The 10-piece collection of “Xccessories" is priced between $18 and $24. Bras range from $39 to $59, with T-shirt bras and underwear slightly lower, from $29 to $34 and $14.50 to $29, respectively. Higher priced items, such as corsets, jumpsuits, and robes, still sit under $100, ranging from $69 to $99. International shipping is available to 210 countries so "savages" all around the world can shop the collection.

“I approach everything with the same mentality," she adds of why now was the right time to partner with the TechStyle Fashion Group. "It has to be authentic, it has to be from me, my perspective. I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right. Everyone should feel good wearing lingerie. That’s it.”

The rapturous critical and commercial acclaim of Rihanna's Fenty beauty line (YouTube reported that there were 132 million views of Fenty Beauty-related content in the month after it launched in 2017) and the continued success of the Fenty x Puma collection of sports-meets-streetwear meant that Savage X Fenty launched to a mass audience hungry for Fenty. For superfans, there’s also a dedicated membership programme where for $50 annually, shoppers get exclusive early access to launches, the ability to shop limited-edition items, and free two-way shipping. Savages, get shopping at Savagex.com.