Topshop Appoints New Co-Ed Creative Director

Topshop and Topman have appointed a new creative director who will oversee both the womenswear and menswear labels, the brand announced this afternoon. David Hagglund, who will start in the newly created role on September 4, replaces Kate Phelan and Gordon Richardson in the new position.

"The appointment of David Hagglund in the newly combined role continues to mark the start of a new era for Topshop and Topman in moving both brands forward in their ongoing global expansion," said owner Philip Green this afternoon. "I am delighted to welcome David, who will be joining Paul Price, our new CEO, on the same day and I look forward to working with them both to drive the business forward."

The company said that Phelan and Richardson will leave the business later this year. "The Arcadia Group would like to thank them for their contribution and commitment to both brands over a number of years," read a statement.

Hagglund joins the international retailer from his own creative agency in Sweden where he worked with brands including H&M and Hugo Boss, prior to which he was managing director at Swedish advertising agency Storakers McCann and art director at Vogue Paris.

His appointment comes a month after Topshop recruited its new CEO from Burberry HQ. Paul Price, who was chief merchandising officer at the luxury British fashion house, had been with Burberry for over a decade, where he was in charge of all product in womenswear, menswear, accessories and childrenswear. He, like Hagglund, will also commence his new role on September 4th.