Inside Amal’s Sister’s Fashion Line

If Amal Clooney’s style is defined by tailored separates and a slew of sleek handbags, her sister, Tala Alamuddin, is the polar opposite. Bold, bohemian fashion is her calling. So much so, that she’s channeled her love of fringing into her own brand: Totally Tala.

Sign up for “Totally Tantalising” updates on the brand’s online launch and you’ll receive a note from Tala saying that she’s “Totally Thrilled”. It’s a brand not for the faint-hearted. Currently only available to buy in Singapore, where she lived with her former husband Nagi Hamiyeh, Totallytala.com is working on getting “sharper and brighter” for its customers.

So, what of the collection? Tasselled leather totes, belts and shoulder sweeping earrings in a myriad of different colours appear to be the brand’s bread-and-butter, with Tala adopting the role of model on Instagram.

Though the zany accessories might seem incongruous with Amal’s polished workwear, one thing the sisters have in common is a penchant for statement drop earrings. On a date night with her husband in Lake Como this summer, Amal offset her monochrome striped jumpsuit with a pair of pink tasseled earrings from the “rock ‘n’ fringe” line. Tala promptly posted the picture with the hashtag #fringedandfabulous.

With a personal mantra of “rise, rock, repeat”, it’s her zest for life (as well as tassels) that makes Tala a breath of fresh air. We might not be in a rush to invest in her flouncy fashion, but we can’t help but think that we could all be a bit more Tala.