The partnership between the Italian fashion house and the British department store plays host to the House DIY program in a garden-themed takeover. Inspired by Michele’s love of self-expression, customers are able to personalise selected products with decorative patches, bringing the "complete Gucci DIY offering" to the UK for the first time.
Artist Alex Merry has created illustrations of the possible customisation as inspiration for the customer’s personalisation needs.
"This Harrods Gucci collaboration allows our customers the rare opportunity to challenge their own personal creativity with the same eclectic spirit that Alessandro Michele has brought to fashion over the past few seasons," Harrods chief merchant Helen David told us. "Gucci aficionados will be able to personalise their own statement items, from bags and shoes to all facets of ready-to-wear, in the ultimate interactive design experience within the Gucci Garden at Harrods. This is a true world-first exclusive, bringing together the best of Gucci fashion and beauty at Harrods. We know our customers will be so excited by this partnership and we cannot wait for them to have fun immersing themselves in the whole Harrods Gucci experience letting their imaginations and creative streaks run wild."
Throughout the month-long partnership, Harrods will also host a limited-edition Gucci ready-to-wear collection designed by Alessandro Michele, along with Ace sneakers, women’s jewellery, and childrenswear dresses. A variety of accessories have also been exclusively created for the store, including a version of the Lilith handbag, with patches, and mini Dionysus and Sylvie bags in a multitude of colours.
In another first, Harrods will host the debut of Michele's first fragrance for women, Gucci Bloom, with a dedicated installation in the beauty hall with the windows at the Gucci Sloane and Old Bond Street boutiques mirroring the same design. The brand partnership sees the Brompton Road exhibition windows feature a Gucci Garden in full bloom with green and pink velvet capitone walls, floral compositions, vintage oriental rugs and pink mannequins showcasing exclusive Gucci evening gowns.
See an exclusive preview of all Alex Merry's inspiring illustrations, along with the collection of ready-to-wear garments below, on sale from tomorrow at Harrods.
The Gucci Garden was unveiled at Harrods on July 31 and will run throughout August. The Gucci Bloom fragrance is exclusively available in store and at Harrods.com, as well as Gucci London boutiques.