In 2017, the £200,000 financial reward - which is used to provide vital infrastructure to build on the successful applicant's next stage of their business - will be shared between up to three recipients, rather than given to a single winner, "in recognition of the increasing pool of deserving talent" and to "enable the fund to benefit multiple designers at a pivotal stage in the growth of their brand’s development". The winning designers and brands will receive the BFC's mentoring programme as well, including access to potential investors and expert advice from fashion industry members.
In line with the new format, the application and award process for next year has been revised "to embrace the impact that hiring experienced talent has had on previous winners", recognising the importance of bringing new knowledge into companies. The grant is intended to go towards a full-time or consultant team member to advise on areas such as accountancy, merchandising, business strategy, international growth, retail and e-commerce. The BFC said this morning that the impact of the new format will be assessed and the panel will decide whether or not to continue with this revised model or revert to the former one in due course.
Shortlisted applicants will be interviewed by the Fashion Fund judging committee, which is chaired by Vogue editor-in-chief Alexandra Shulman and comprised of key figures in the fashion community: the British Fashion Council's Caroline Rush; Gemma Metheringham of Label; Ian Lewis of Harrys of London Limited; Browns's Joan Burstein; Lisa Armstrong from The Daily Telegraph; Mary Homer, from Topshop; British Fashion Council ambassador Samantha Cameron; Sarah Manley of Burberry and Susanne Tide-Frater from Farfetch.
Some of the biggest names in the British fashion industry have been previous recipients of the BFC/Vogue Designer Fashion Fund, including Erdem, Christopher Kane, Jonathan Saunders, Nicholas Kirkwood, Peter Pilotto and Mary Katrantzou and, this year's winner, Sophia Webster.
Of receiving this year's fund, Webster said: “The BFC/Vogue Designer Fashion Fund is such an important and well-regarded award within the industry, and was a big accomplishment for my brand. Winning the fund this year was an incredible way to be recognised, and has
also given me the opportunity to grow my business and my team.”
In line with the new format, the application and award process for next year has been revised "to embrace the impact that hiring experienced talent has had on previous winners", recognising the importance of bringing new knowledge into companies. The grant is intended to go towards a full-time or consultant team member to advise on areas such as accountancy, merchandising, business strategy, international growth, retail and e-commerce. The BFC said this morning that the impact of the new format will be assessed and the panel will decide whether or not to continue with this revised model or revert to the former one in due course.
Shortlisted applicants will be interviewed by the Fashion Fund judging committee, which is chaired by Vogue editor-in-chief Alexandra Shulman and comprised of key figures in the fashion community: the British Fashion Council's Caroline Rush; Gemma Metheringham of Label; Ian Lewis of Harrys of London Limited; Browns's Joan Burstein; Lisa Armstrong from The Daily Telegraph; Mary Homer, from Topshop; British Fashion Council ambassador Samantha Cameron; Sarah Manley of Burberry and Susanne Tide-Frater from Farfetch.
Some of the biggest names in the British fashion industry have been previous recipients of the BFC/Vogue Designer Fashion Fund, including Erdem, Christopher Kane, Jonathan Saunders, Nicholas Kirkwood, Peter Pilotto and Mary Katrantzou and, this year's winner, Sophia Webster.
Of receiving this year's fund, Webster said: “The BFC/Vogue Designer Fashion Fund is such an important and well-regarded award within the industry, and was a big accomplishment for my brand. Winning the fund this year was an incredible way to be recognised, and has
also given me the opportunity to grow my business and my team.”
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