The decision is a result of the brand taking "strategic steps to orient its creation, marketing and communication activities more pointedly towards menswear" in the hope of returning the company to growth by 2018.
The brand were keen to point out that despite not showing a ready-to-wear collection at the American leg of the shows next year, its collaboration with Wu will continue and remains "extremely important".
“Our womenswear is, and will remain, a key component of our medium-term growth strategy, and the creative input offered by Jason Wu remains extremely important to us," said Ingo Wilts, chief brand officer for Hugo Boss. "We value his work very highly. However, it is essential that we achieve a better balance between our menswear, which has traditionally been so pivotal for us, and our womenswear."
Wilts also revealed that the brand would be showing Boss menswear collections on schedule from next season.
The news comes amid reports that the brand is raising prices in Europe, but dropping them in Asia in a bid to raise revenue and draw a clear distinction between its two brands: Hugo and Boss. Boss will focus on upper premium business wear, while Hugo will target younger consumers with casualwear. It will be discontinuing the Boss Orange and Boss Green labels, Hugo Boss Clarifies CEO Comments.
"By further developing our strategy we want to steer Hugo Boss back toward sustainable growth," CEO Mark Lahrs told Sky News. "We are sharpening our presentation and focusing on our customers' needs more consistently. In Boss and Hugo we have two strong brands with their own identity, which appeal to different target groups."
The brand were keen to point out that despite not showing a ready-to-wear collection at the American leg of the shows next year, its collaboration with Wu will continue and remains "extremely important".
“Our womenswear is, and will remain, a key component of our medium-term growth strategy, and the creative input offered by Jason Wu remains extremely important to us," said Ingo Wilts, chief brand officer for Hugo Boss. "We value his work very highly. However, it is essential that we achieve a better balance between our menswear, which has traditionally been so pivotal for us, and our womenswear."
Wilts also revealed that the brand would be showing Boss menswear collections on schedule from next season.
The news comes amid reports that the brand is raising prices in Europe, but dropping them in Asia in a bid to raise revenue and draw a clear distinction between its two brands: Hugo and Boss. Boss will focus on upper premium business wear, while Hugo will target younger consumers with casualwear. It will be discontinuing the Boss Orange and Boss Green labels, Hugo Boss Clarifies CEO Comments.
"By further developing our strategy we want to steer Hugo Boss back toward sustainable growth," CEO Mark Lahrs told Sky News. "We are sharpening our presentation and focusing on our customers' needs more consistently. In Boss and Hugo we have two strong brands with their own identity, which appeal to different target groups."
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