Wednesday, November 23, 2016

Suno Closes Down

Acclaimed American fashion label Suno is closing down, its founder Max Osterweis has confirmed.

"After eight extraordinary years, we have decided to close this chapter and let this resort collection be our last delivery," Osterweis, who acted as CEO for the brand, told the BoF. "We have been humbled by the incredible support that we have had from the moment we launched."

Osterweis founded the label in 2008, bringing on board Parsons School of Design graduate Erin Beatty as designer. Pitched as a "luxury lifestyle brand with a conscience", Suno has enjoyed considerable success in the eight years it has been in operations, including being a CFDA/Vogue Fashion Fund finalist in 2011 and 2012; winning the CFDA Swarovski Award for Womenswear Ethical Production in 2013; and being a finalist for the LVMH Young Fashion Designers Prize in 2014. Its collections, which were designed in New York and made by local artisans in countries where the brand sourced fabrics from (including Romania, Italy and Kenya), always aimed to keep the emphasis on social responsibility and were seen on Michelle Obama, Christy Turlington, Beyoncé and Taylor Swift to name a few.


The brand - which raised suspicion when it came off the NYFW schedule this season and didn't replace its vice president of wholesale and merchandising, Mary Song, who left in August - is said to have struggled to find investment to move forward.

"It's been a wild and wonderful journey and we would like to extend our deepest thanks to everyone who has been there along the way," concluded Osterweis.

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