For her turn to adorn the arms of fashion’s great and good, Goddard has used the check print that featured on the crew T-shirts at her last show. “The tees are always really special as they celebrate all the work everyone puts into the show,” she said of the personal stamp she puts on the uniform. “We wanted to share this!”
It is Goddard’s tiny team of four that has sustained her since launching her brand on a shoestring in 2014. She’s looking forward to using the £200,000 prize money to develop this core team structure and the product that has already become a favourite of Vogue’s September cover star, Rihanna. “We want to make more interesting, more exciting clothes,” she told Vogue upon receiving the fund. “Whether that means making the bags and shoes that we want to make, or finding the factory that makes the best smocking, we want the best everything!”
The cheque certainly won’t spur on a spring/summer 2019 extravaganza for her LFW schedule slot on Saturday, September 15. “I think people would be amazed at what we spend on our shows,” she shared of her frugal business mindset. “I’m just quite tight! I hate wasting things. If fabric is £40 a metre it bores me – there’s something so fussy about it from the off. I like something that’s £10 a metre or £6 a metre, then you can pleat it and gather it… it’s not about preciousness.”
The graphic tote is in line with her plans to move Molly Goddard, the business, forward sustainably. Made in collaboration with Bags of Ethics, which crafts reusable bags with cotton farming communities in India, the carry-all will retail for £10 over the festival. Get yours come September 20th.
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