Phair is the chief strategy officer for Farfetch, a position that she has held since November 2016 and will remain in. Her 13-year ecommerce career began at Portero, the first pre-owned luxury marketplace, and she went on to join Net-a-Porter as president of The Outnet, which she launched in 2009, and sit on the board of the Net-a-Porter Group from 2009-2015. Her duties as chair will include ensuring the organisation is able to lead the sector in a changing industry and economic environment; supporting the CEO in the delivery of the organisation’s strategy focusing on five strategic pillars: Reputation, Investment, Business, Digital & Innovation and Education; developing relationships with sponsors and industry patrons and building the profile of British fashion globally.
“I am honoured and delighted to take on the role of chairman,” Phair said in a statement. “The British Fashion Council is in a strong position following the incredible work of Dame Natalie Massenet, Caroline Rush and the team, and my role will be to build on this and help drive continued innovation and new thinking in this fast paced, changing industry.”
Caroline Rush, chief executive, added: “I welcome the appointment of Stephanie Phair as our incoming chair and we all look forward to working with her on strengthening the opportunities for British fashion talent and businesses over the next few years. Her appointment was driven by her reputation as a strategic thinker, a broad view of the sector, and her propensity to challenge the norms to create new opportunities for growth.”
The announcement puts an end to the research of executive recruiter Odgers Berndtson, who was enlisted by the BFC to undertake a robust search for the role, when Massenet stepped down as chairman in December 2017. Anya Hindmarch and David Pemsel, non-executive board directors, worked with Berndtson on the search, with input and consultation from Rush and Dylan Jones, menswear chairman and non-executive director.
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