“We are delighted to announce the acquisition of Issa to our portfolio of exclusive brands. It truly epitomises confidence for women, something which resonates well with our customers,” said Maria Hollins, House of Fraser’s executive director for buying and design.
Originally launched in 2003 by Brazilian-born designer, Daniella Helayel, London-based Issa slowly became popular amongst a celebrity crowd but made global headlines in 2010 when the Duchess of Cambridge wore the Sapphire London dress to announce her engagement to Prince William.
Shortly after, in 2011, Helayel sold 51 per cent of the company to Camilla Al-Fayed - daughter of the former Harrods owner, Mohamed Al-Fayed and close friend - in order to keep the brand afloat. The amount Al-Fayed has secured from House of Fraser for the fashion brand is undisclosed.
The first Issa range under House of Fraser's ownership, available both instore and online from autumn/winter 2017, will be aimed at event dressing and is to include key styles from the Issa archive along with a range of shoulder bags in prices ranging from £79 to £199.
“The design and buying team have worked extremely hard over the last 10 months to develop a range that was true to the Issa brand, by keeping the luxury element of the clothing yet offering a modern twist,” Hollins explained. “Customers will recognise the iconic Issa prints which we have developed within the range as well as the iconic styles coveted by so many.”
The news comes today as Coach acquires American accessories brand, Kate Spade.
Originally launched in 2003 by Brazilian-born designer, Daniella Helayel, London-based Issa slowly became popular amongst a celebrity crowd but made global headlines in 2010 when the Duchess of Cambridge wore the Sapphire London dress to announce her engagement to Prince William.
Shortly after, in 2011, Helayel sold 51 per cent of the company to Camilla Al-Fayed - daughter of the former Harrods owner, Mohamed Al-Fayed and close friend - in order to keep the brand afloat. The amount Al-Fayed has secured from House of Fraser for the fashion brand is undisclosed.
The first Issa range under House of Fraser's ownership, available both instore and online from autumn/winter 2017, will be aimed at event dressing and is to include key styles from the Issa archive along with a range of shoulder bags in prices ranging from £79 to £199.
“The design and buying team have worked extremely hard over the last 10 months to develop a range that was true to the Issa brand, by keeping the luxury element of the clothing yet offering a modern twist,” Hollins explained. “Customers will recognise the iconic Issa prints which we have developed within the range as well as the iconic styles coveted by so many.”
The news comes today as Coach acquires American accessories brand, Kate Spade.
No comments:
Post a Comment