"I’ve long known Gwyneth to have wonderful taste and vision - but with Goop she has built something remarkable, a thoroughly modern take on how we live today," American Vogue editor-in-chief and Condé Nast artistic director Anna Wintour told WWD of the link-up. "Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
No longer an add-on or afterthought, the new magazine's social-media presence has been carefully considered and will be a joint project between the publishing house and the wellbeing brand. The new publication will delve into all the topics that the website has focused on - from cooking and interiors to fitness and nutrition - all anchored in the quest for wellbeing. It is thought that editorial content will be created by the Goop team, with support from Condé Nast on visuals.
"Anna is a powerhouse, and one of the most admirable thought-leaders in media,” Paltrow - who has starred on the cover of dozens of magazines, including Vogue - added. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
"Anna is a powerhouse, and one of the most admirable thought-leaders in media,” Paltrow - who has starred on the cover of dozens of magazines, including Vogue - added. “Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
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