Jenny Packham On The Trouble With Fashion

Jenny Packman may have built her brand on making women feel like a better version of themselves in her easy-to-wear evening gowns, but the designer herself has revealed that her own process isn’t quite so feel good. A favourite of the Duchess of Cambridge, Packham has built a raft of high-profile red-carpet fans - including Angelina Jolie, Kate Winslet and Kate Hudson - but when it comes to show day, her self-assurance disappears.

“That is the catch with fashion,” Packham told Page Six. “I know I am happy right now, but the minute that first look comes down the runway I am already criticising the looks and breaking it apart to see how I can make it better. It is a kind of self-appraising, mean thing I do to myself every season.”

Hopefully the designer will be a little happier this weekend when the Oscar looks are unveiled. Packham dressed actress Viola Davis for the BAFTAs earlier this month, where Davis picked up the Best Supporting Actress award, so could be in line to dress her again – and another Packham fan, Emily Blunt, is also sure to be in attendance meaning a red-carpet outing is very likely.