Leather goods label Gigi New York has issued a cease and desist letter over the Tommy X GiGi collection - the brand's collaboration with Gigi Hadid, which debuted on the runway last week. It became available to buy immediately following the show as part of Tommy Hilfiger's move to see-now, buy-now.
"GiGi New York issued a cease and desist order to Tommy Hilfiger last week after discovering the misuse of its mark on product and in marketing of handbags in Tommy Hilfiger's autumn/winter 2016 collection," a statement released by Gigi New York asserted. "Recognising the obvious potential for consumer confusion, GiGi New York requested that Tommy Hilfiger cease and desist its misuse and work in partnership to prevent consumer confusion based on the misuse."
Revealing where the alleged issue lies in Hadid's collaborative collection, it continued, "GiGi New York's mark utilises a unique upper and lower case treatment that Tommy Hilfiger has copied, causing additional consumer confusion, despite this typographical treatment having no history of use by its spokesperson, Gigi Hadid."
"Tommy Hilfiger has notified GiGi New York that they do not intend to recognise their rights in GiGi's trademarked logo and are not concerned about the consumer confusion engendered by their misuse," the statement read.
The handbag brand claims to have had common law property rights since 2010 and to "own federal trademarks for its 'GIGI' family of marks. Similar trademarks are held throughout Europe, and GiGi New York is positioned to defend them on both continents." Tommy Hilfiger has been contacted for comment.
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