”We see Clubhouse as an opportunity to experiment with new and innovative digital formats and develop our cultural capital,” said Jennifer Roebuck, Ted Baker chief customer officer, in a statement.
Although Clubhouse, which is still invite-only, has been growing rapidly since it launched in beta last year, brands have not been officially allowed to join the platform — until now. “Clubs” are groups on the platform that users can follow, and Ted Baker’s “profile” on the platform will be in the form of a ‘club.’ Fashion and beauty brands, eager to get in on the action early, have been searching for the next crop of talent poised to be stars on Clubhouse while some founders themselves have actively participated in discussions. So far, the platform does not have advertising tools like those found on TikTok or Instagram.
No comments:
Post a Comment