The First Look At Topshop September 2017

A highlight on the London Fashion Week schedule, Topshop made fashion critics sit upright when they broke away from the show season mould as one of the first to go where few brand's have ventured: to trial the see-now, buy-now retail concept this time last year. Ahead of the catwalk show later today, we can share the latest in what to expect from the British high street store one year on.

"We are inspired by the heady days of London’s Soho and its contrasting characteristics,” outgoing creative director Kate Phelan told us.

The collection - known as Topshop September 2017 - follows the brand's see-now, buy-now principle allowing items to be directly shoppable immediately after the catwalk show, on Topshop.com and at selected outlets globally.

Fans can expect a nod to the party season ahead, featuring “vintage-feel coats, crystal accents, and metallics,” along with a revised price point for September - customers can snap up their own piece of the “show-girl-meets-party-girl” collection from £39, with the upper echelon reaching £395.

“Music nods to clubbing sounds from Heaven and Mud Club and the girls walking have sass, and a confidence reflective of the pre-selfie era,” the Voguecontributing fashion editor added. “The individuality of this underground world perfectly captures the spirit of the Topshop girl and reflects our British style heritage.”

The spring/summer 2018 collection will be Phelan’s last for Topshop after the high-street brand announced the appointment of a new co-ed creative director David Hagglund, replacing Phelan and Gordon Richardson in the newly created position.

Preview the Topshop September 2017 collection ahead of today’s show below, and watch the Topshop show live on at Topshop.com/LFW from 16:15 Sunday September 17th 2017.