Balenciaga To Launch Menswear

Balenciaga is set to launch its debut menswear collection under the creative direction of new designer Demna Gvasalia. The Vetements co-founder - whocreates menswear for his own line - has spearheaded the initiative, marking the first time in its 99-year history that the house has catered for men.

"The show will debut the masculine vision of Balenciaga's new artistic director Demna Gvasalia," the company said in a statement this morning, WWD reports.

Gvasalia joined the label in October of last year, succeeding New York designer Alexander Wang, who spent just three years at the helm. Gvasalia's much lauded collections for Vetements promised a new vision for Balenciaga, and the designer did not disappoint with a debut collection in March of this year that saw his androgynous aesthetic and radical silhouettes applied to the Balenciaga archive.

The first menswear offering, for spring 2017, will be shown during Paris Men's Fashion Week on June 22. The co-founder and CEO of Vetements, and Demna's brother, Guram Gvasalia will be speaking at this year's Vogue Festival - buy your ticket, here.