Join Bowie On His Vuitton Voyage

David Bowie´s new Louis Vuitton  campaign has been unveiled for the first time and we have the images to show you. See the initial ideas for the advert with the final storyboard, then go behind the scenes as the campaign is photographed by David Sims.

David Bowie For Louis Vuitton

The advert is the second stage of a film, starring Arizona Muse, that was first launched last November - showing the journey of the Vuitton woman and entitled L'Invitation Au Voyage. 

Muse's adventure starts in Paris at the Louvre, before she is whisked off in a hot-air balloon that takes her to Venice - where she meets Bowie. Cue picturesque shots of the model travelling along Venetian canals in an old-fashioned boat and decadent scenes of a masked ball - a more glamorous version of the masked, surreal soirée seen in 1986 cult film Labyrinth, which also starred Bowie. Unsurprisingly, the musician also sings a track from his new album, The Next Day.

Filming The New Campaign

The full film - which promotes Vuitton's new Tambour watch and Vivienne bag - will premiere on the label's app on November 7. A shortened clip will be shown on television on November 10, while the campaign images will appear in magazines and newspapers later this month.

Watch the ´trailer teaser´ below for more information.