"Opening on Regent Street provides us with an exceptional opportunity to position our brand in this important market," Pier Paolo Righi, Karl Lagerfeld CEO, told WWD. "London is one of the world's leading cities when it comes to retail and this location offers a unique brand mix. Our London presence will be a fantastic representation of our brand's aesthetic, and it showcases our cool, accessible-luxe collections in a cutting-edge environment."
The store's interior is set to be just as impressive as the clothes themselves - dressing rooms will contain photo booths in which shoppers can take pictures of themselves with filters inspired by Lagerfeld; a digital guest book will allow customers to leave messages for the designer; while iPad minis will display videos and the full collections. Other highlights will include walls of light that will decorate the store.