AllSaints Takes New York Fashion Week

AllSaints will make its New York Fashion Week  debut in September. The retailer will hold a presentation on Sunday 8 and Monday 9, during which it will showcase its spring/summer 2014 collection.

The presentation will "disrupt the format of the traditional fashion show and integrate product, digital and music" in an "interesting and immersive" way, explains the show invite. Press and buyers will also be able to arrange one-on-one appointments with AllSaints chief creative director Wil Beedle.

AllSaints

The move marks a year of expansion plans for the label, which also launched a film production division, AllSaints Film, earlier this year. The company will commission young innovative filmmakers as well as produce its own in-house content - exploring everything from "music, style and street documentaries to cutting-edge moving installations" - the likes of which will undoubtedly be effectively utilised for the forthcoming NYFW presentation.