The harmony between ideas and reality is to be found in the grammar of the
language. And one language that NEHERA speaks virtuously is tailoring, the
syntax on which the brand was founded. Based on the foundation of tailoring,
each collection shapes its own semantics and discourse.
NEHERA’s Fall Winter 22 is a meditation on seemingly opposite worlds: past
and future, vintage and modern, analog and digital, masculine and feminine.
Elaborately structured, intellectually rigorous, elegantly paced, and often
surprising, NEHERA FW22 Main Collection elevates themes that the brand
is used to showcase season to season: superb forms, architectural shapes,
innovative pattern making, and a selection of unique, exclusive materials.
Playing with the caprices of perception and gender mutability, the silhouettes
have a masculine undertone that paradoxically makes the shapes even more
feminine and authentic. Every expression of the collection gracefully balances
function and emotion: from outdoor-inspired shapes, dynamic silhouettes to the
feeling of protection and relaxed sensibility.
Rethinking practicality and comfort, the collection honors Nehera heritage
as well as stepping outside confines thus liberating styles from first sight
expectations when it comes to jackets or trench coats.
The colors continue the ballet between contrasts by harmonizing nature-neutral
tones with a fresh and vibrant palette that alludes to the virtual. Escapist
natural tones take digital dimensions, soft glitches and subtle blur effects from
the warp print.
In the fast-consuming world of fashion and trends, the collection calmly steps
outside this mindless pace to focus on sustainability, recycling, and upcycling
materials. Thus, following the brand belief of “less is beautiful” with the
corollary “nothing is lost, everything is transformed.”
With a gently retro feel woven into modern interpretations, NEHERA’s Fall
Winter 22 elevates styles with sophistication and elegance to express subtle
yet strong femininity.
The essence of NEHERA is functional comfort. Relying on creativity and
innovation to create exceptional fashion that remains elegant, regardless of the
evanescent trends. In a fashion world obsessed with More, NEHER A uncovers
the beauty in Less. With a twist.
The timelessness of the designs is reflected in the quality of the materials.
Along with local craftsmen, every fiber is carefully reviewed to match the most
rigorous sustainability benchmark.
NEHERA’s culture champions spontaneity, vitality, and sustainability, while the
creations feel grounded and unassuming. Removing the unnecessary, and the
superfluous to reveal graceful designs that are honest, unique, and quietly
compelling. Understated elegance is balanced by emotive gestures.
NEHERA is a luxury brand, due to sustainability being an uncompromising
principle. When taken seriously, sustainability cannot be cheap or faked.
NEHERA’s vision of sustainability encompasses all its dimensions: environmental,
social, and economic at the same time.
NEHERA is an independent Slovak brand that revived the heritage of the
famous Czechoslovak brand that flourished in the 1930s and made history
worldwide in the integration of design, production, and retail.
The artisanal tradition of the Czechoslovak textile industry goes back to the
first ready-to-wear factory established in 1868, mainland Europe in Prostejov,
the Moravian hometown of Jan Nehera.
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