Thursday, September 24, 2020

This London-Based Shoe Designer Is Cher’s New Obsession

It’s not unusual for an emerging designer to be taken by surprise when an A-lister posts a picture wearing one of their pieces, whether due to an unknown purchase by a celebrity stylist or a look pulled from a showroom without their knowledge. The game is changed somewhat, though, when the source of that attention is none other than Cher — and even more so when expressed through her social media platform of choice, Twitter.

In a post on 15th September, the superstar showed off her latest shoe purchase: a pair by the cult London-based shoe designer Ancuta Sarca. It wasn’t what you might immediately expect given Cher’s style evolution over the decades, from the glitzy Bob Mackie gowns and extravagant headpieces she wore back in the ’70s and ’80s, to the more classic, all-black red carpet looks she’s opted for more recently, which also prove she’s still not averse to the odd sequin.

But back to the shoes. Since launching her shoe brand in 2019 after stints at Meadham Kirchhoff and Ashish, the Romanian-born designer has proven to be a particular hit on Instagram, with industry support coming by way of her inclusion on the roster of the prestigious Fashion East. In Sarca’s signature style, the hybrid footwear piece designed for Cher featured the tongue of a neon green Nike sneaker combined with a pair of black kitten heels.

Still, she wasn’t necessarily expecting to find a fan in the goddess of pop herself. “Cher must have found my Instagram somehow, and her stylist got in touch saying that her client was very interested in buying this particular pair of shoes,” Sarca tells Vogue. “I had to Google her name to check, because at first I wasn’t sure if she was talking about the actual Cher. I was like, this can’t be real.” 


After she received a picture Cher had saved from Instagram of the pair she liked, Sarca set to work. “All my shoes are one-of-a-kind, so I sent her some options and let her choose what she liked to make something similar,” Sarca explains. “It was nice because a lot of celebrities just expect things for free, but these were commissioned especially and they wanted to buy directly from me, so it felt very personal. For a small brand, that’s really helpful.”

It was also a boost for Sarca to see that the appeal of her unique designs could extend beyond the usual demographic of her fans and followers. “Most of the people that buy from me are in their 20s or 30s, but I never think about that when I’m making them — I want them to be for everyone — so it felt nice to have that validation from someone as cool as Cher,” she says. “I love everything she’s been tweeting about recently. She’s very political, and she really stands up for what she believes in. I admire her so much, and I’ve always looked up to her, to be honest. So it was all quite shocking for me.”

Indeed, Cher’s Twitter has slowly become one of the social media platform’s most beloved accounts, amassing nearly four million followers for her candid, off-the-cuff remarks. These range from late-night musings on her future — “what’s going on with mycareer [sic],” she wrote in 2012 — to brilliantly pithy clap-backs. When a fan once asked her how she celebrated Madonna’s birthday, she explained she “got a colonic”. Being the enduring icon that she is, however, she also uses her platform to advocate for a variety of political causes, from LGBTQIA+ rights to the abolishment of ICE; after all, if there’s one thing Cher has proven over her six decades in the entertainment industry, it’s her extraordinary versatility.

To praise Sarca’s designs, Cher wrote in her typically colourful, emoji-riddled stream of consciousness, while also offering her fans an impromptu guide to how she might go about styling them. To paraphrase her description, this hypothetical look would include black fishnets, a “teeny-weeny” mini skirt, a neon green hoodie, and “ridiculously long neon green earrings”. (The final addition being written in all caps to emphasise the crucial role they will play in this eye-catching ensemble, naturally).

“Looking through [my] bead chest now. Wait… you’ll be neon green with envy,” Cher concluded, followed by a ghost emoji. If Cher’s illustrious history of iconic looks is anything to go by — and with her avant-garde shoe choice serving as just the latest chapter in her ever-evolving style journey — you can be sure we’ll be left feeling green with envy indeed.

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