Now We Know What Hailey & Bella Were Doing In Sardinia

Cast your mind back to June. While the rest of the world began to daydream about the merest possibility of a summer holiday, Bella Hadid and Hailey Bieber were spotted tanning on a yacht in Sardinia. The paparazzi had a field day, contemplating how two of the world’s most in-demand models made it across the Atlantic for a spot of R&R when lockdown was still in place for many countries.

Now, the pictures from the girls’ trip have come into fruition – and they are not your average Instagram holiday snaps. Bieber and Hadid, who are the faces of Versace’s Dylan Turquoise and Dylan Blue women’s fragrances, respectively, shot new-season campaigns for the Italian house. Needless to say, they are as glamorous as you’d expect from all parties involved.

Captured by Harley Weir on the remote island of Cavallo, situated between Corsica and Sardinia, both sun-kissed twenty-somethings pose against the scenic Mediterranean vista. Bieber, in a glittering aquamarine crop top and mini skirt, drapes herself across the sands. Hadid sits on a rock, wearing a midnight-blue dress complemented by the sun setting behind her. There’s gold chains, featuring the house’s signature Medusa head logo, galore on anklets, belly chains, and earrings made all the more impactful by the pair’s slicked-back hair.

For Hadid, who has been an ambassador for the Dylan Blue scent since 2017 and featured in Versace’s autumn/winter 2018 and spring/summer 2019 ready-to-wear campaigns, working with the high-octane Italian house is familiar territory. This marks Bieber’s first campaign for the brand, although she has walked on the Versace runway prior to this. The California beauty is the perfect choice to front the newest Dylan fragrance, which evokes “warm sun and summer days” and will launch in the UK in February.

During a season when the creativity of campaigns has largely been dictated by Covid-19 restrictions, Versace’s souped-up, sensual perfume advert is one of the first power moves to emerge. Whether the photographs can be taken as a barometer of the label’s spring/summer 2021 showcase at the “phygital” Milan Fashion Week remains to be seen. Something tells us house favourite, Bella, will be involved.