“I’ve always been interested in the behavioural power that comes with clothing,” the artist said in a statement. “For years I have been privately exploring garments as a medium, as something that impacts the way one can think, feel and move. I couldn’t be more excited to finally put my clothing out into the world.”
The LA-based creative has drawn on 10 years of experimentation in the mediums of sculpture, textiles, photography, ceramics and backdrops to define the brand’s aesthetic, which we can predict will be considerably more commercial than his past solo fashion endeavours, such as a series of experimental garments for a 2016 London exhibition entitled Work Wear: Garment and Textile Archive 2008-2016.
So far, an Instagram post depicting abstract prints and a garment pattern are all we have to go off until the launch in June. But, as the industry shifts and major houses, including Calvin Klein, prioritise commercialism over creativity, it’s refreshing to see that artistry won’t be quashed in others. With S.R. STUDIO and Project Loud France – Rihanna's upcoming clothing venture under her Fenty brand umbrella – about to come to light, fashion's forecast already looks a little brighter.
So far, an Instagram post depicting abstract prints and a garment pattern are all we have to go off until the launch in June. But, as the industry shifts and major houses, including Calvin Klein, prioritise commercialism over creativity, it’s refreshing to see that artistry won’t be quashed in others. With S.R. STUDIO and Project Loud France – Rihanna's upcoming clothing venture under her Fenty brand umbrella – about to come to light, fashion's forecast already looks a little brighter.
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