Luca Guadagnino might have become a household name in 2018 owing to his Oscar-nominated coming-of-age love story Call Me By Your Name, but he has had a toe dipped in the fashion pool for some time. After directing and producing short films and adverts for Fendi, Giorgio Armani, Cartier and Salvatore Ferragamo, among others, he has teamed up with Valentino.
Guadagnino and Pierpaolo Piccioli have collaborated on a short film spotlighting the designer’s couture creations, according to WWD. And it's more than just a brand exercise – the duo plan to enter the yet-to-be-named work into a handful of film festivals.
The filmmaker and fashion tastemaker are a match made in sumptuous screen heaven. Guadagnino’s paean to 1980s bohemia and young romance might have won him a turn on the world’s stage last year, but his filmography – 2009’s I Am Love and 2015’s A Bigger Splash are two previous jewels – have long been indicative of his artful approach to cinema.
Piccioli, a purveyor of fairytale worlds, meanwhile, imagines voluminous, whimsical gowns that delight Lady Gaga, Frances McDormand, Tracee Ellis Ross and Tilda Swinton – who is a Guadagnino casting favourite – alike. “For me couture is a place where you liberate your dreams,” Piccioli told Vogue after his autumn/winter 2018 presentation – the collection the short film is expected to focus on. “It's fantasy, intimacy, emotions altogether.”
As we await for more details of the Call Me By Your Name sequel, a dose of Guadagnino’s fashion on film – even if it's sans Timothée Chalamet – is most welcome. Stay tuned for more details.
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