Multiple sources have said that talks have been held between the singer-turned-designer and LVMH, with the multinational conglomerate recruiting a team (from internal companies such as Louis Vuitton and Celine) to establish the new fashion house - which is expected to incorporate ready-to-wear, leather goods and accessories.
It would perhaps be an unsurprising next step in their working relationship, given the reach and influence that Rihanna has come to possess in the fashion world and the business and consumer savvy that she has demonstrated with her Fenty forays (not to mention the fact that Fenty Beauty is created with LVMH-owned beauty brand incubator Kendo). Still, however, it's suggestive of a new direction for the luxury giant, which is known for its heritage brands - Rihanna's fashion house would be the first that LVMH has launched from inception since Christian Lacroix in 1987.
If the news is confirmed, 2019 looks set to get even bigger for the megastar, who told fans over Christmas that her ninth studio album will drop later this year. While the rumour mill goes into overdrive with speculation that a pair of oversized sunglasses - which she wore earlier this week, spelling out Fenty across her forehead - were a teaser from the collection, we'll just have to wait to see what RiRi has in store¨
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