The catwalk event will follow a series of changes to Beckham’s eponymous brand starting with how she presents her autumn/winter 2018 collection in February. Instead of the Sunday morning slot she has occupied for past seasons at New York Fashion Week, she will showcase the clothes during “intimate presentations” at the James Burden Mansion on Manhattan’s Upper East Side – a throwback to the appointments she held as a fledgling fashion designer in the early days.
The 10-year anniversary, which will also see Beckham launch “special pieces and activations” throughout the year, according to WWD, follows the news that the brand has acquired £30 million from growth equity firm Neo Investment Partners in exchange for a minority stake in her company.
The union will allow Victoria Beckham Limited, as the global luxury fashion brand is officially registered, to enhance its digital and bricks-and-mortar retail presence, drive core categories and launch new categories and collaborations, according to an official statement from VBL announced. The company will move to new West London premises in the spring of 2018.
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