Tuesday, October 31, 2017

Burberry Chooses Net-A-Porter To Launch First September Capsule Collection

Burberry is no stranger to the pages of Net-a-Porter (it's been stocked there since 2005, in fact), but its new exclusive edit for the online retailer is the first time that it has especially created an additional collection inspired by its catwalk show.

Billed as an "an eclectic mix of British iconic staples", the 14-piece edit is a new extension of the brand's see-now, buy-now model and comprises "delicate lace dresses and gowns, plastic waterproof outerwear, form-fitting jodhpur trousers and long tartan check skirts".


When chief creative officer Christopher Bailey debuted his vision for the season back at London Fashion Week, Vogue's fashion critic, Anders Christian Madsen, said, "If his sculpturally romantic last two Burberry collections, years on, whetted a younger audience’s appetite for his new direction, this collection was the climax to that transition." Now fans have even more to covet thanks to this extension of its runway-to-retail model.

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