Reed Krakoff Appointed Tiffany & Co Artistic Officer

Tiffany & Co has appointed Reed Krakoff as chief artistic officer, the brand confirmed this afternoon. Krakoff, who has been working with the American brand in a collaborative role since last year, assumes his new role immediately, as current design director Francesca Amfitheatrn of steps down.

“I’m honoured to join Tiffany as chief artistic officer and fully dedicate my creative focus to this storied American luxury brand," said Krakoff, reports WWD. "The exceptional opportunity to further Tiffany’s riche creative legacy of design and craftsmanship, and join the incredible talent within Tiffany, is truly inspiring."

Krakoff, who has previously headed up fellow New York-based label Coach, put his eponymous label on hold in November 2015, revealing last April that he didn't feel it was responsible to keep asking people to support it. "I saw it getting worse, and I decided to go to my investor group and talk about it. And we agreed to not go forward." His new venture at Tiffany & Co will put him in charge of the jewellery and luxury accessory categories, areas that he has a proven record of making a success.

"Reed’s extraordinary talent and deep understanding of iconic American design, and Tiffany’s defining role in its legacy, make him poised for great success in this new position," said chief executive Frederic Cumenal today. "His expertise and creativity will continue to help build Tiffany as a global house of luxury."

Francesca Amfitheatrof has been with the brand since 2013 - her next moves are unknown at this point.