Catching Up With The Queen Of Cool

She´s a five-time British Vogue cover girl who makes the clothes she models look so effortlessly cool that they fly off the shelves, so what is Freja Beha Erichsen's style secret?

"I think it's a combination," she told us when poised with the question 'what matters more, aesthetic or attitude?'. "You can pull off anything if you have the right attitude. Being cool is whatever you think it is. Own your style."

Currently lending her sartorial sway to H&M's new Studio Collection, the model describes her own look as "comfortable, easy going and minimalistic" and divulges that the secret to a long and successful career in the fashion industry is to "stay humble".

"I've been so blessed to have the career I have had, so each and every shoot and job is a privilege for me to be at," she said (adding that working with the Swedish retailer is a highlight in her calendar. "Working with them is always so much fun. The energy on set is always something I look forward to").

After ten years at the top, like many of her contemporaries, the 28-year-old model is also keen to practice what she preaches when it comes to keeping her feet on the ground. "It's important to think about the bigger picture, especially if we are given these platforms," she said. "We can make a difference."