Moving closer to the London Fashion Week hub in Soho's Brewer Street Car Park - where the official show space has been located for the past two seasons - the luxury British brand's new venue, named "Makers House", is situated at 1 Manette Street.
The location is not the only change that Burberry is undergoing this season. The move is presumed to be part of the brand adopting the new see-now, buy-now fashion-show model - in February it was confirmed that for the first time, it would show menswear and womenswear together, with the collection becoming available to purchase online and in store immediately afterwards.
The news comes as Burberry unveils images from its latest campaign, shot against the impressive backdrop of Liverpool's Walker Art Gallery by Mario Testino and featuring Jean Campbell, Cavan McCarthy and Alex Dragulele. Previewing looks from the upcoming collection, which is influenced by Virginia Woolf's Orlando, it will launch in its entirety straight after the show.
"This campaign reflects a collection inspired by Virginia Woolf's Orlando and also sets out to honour the many skilled craftspeople who work on Burberry's iconic products," said chief creative and chief executive officer Christopher Bailey.
Also launching on the evening of the show will be the label's partnership with homewares and lifestyle brand The New Craftsmen. The new show space will be open to visitors from September 21 to 27 - following the show on the evening of Monday 19 - showcasing activities and installations from a selection of makers who will take inspiration from the collection to create new works.
"Just as Virginia Woolf's Orlando is both a love letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry's identity, and to some of Britain's most exciting creators, and the innovation and inspiration behind their work," Bailey said of the collaboration.
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