Armani Moves Show To Paris

Giorgio Armani has decided to show his spring/summer 2017 Emporio Armani collection in Paris this October, rather than in Milan as usual.

The legendary Italian designer is said to have made the decision to relocate his big reveal as "the restyling of the brand's boutique and its café on Boulevard Saint-Germain-des-Prés provided 'the opportunity to rethink the location and timing of the show'," reports WWD. His other September outing, for his Giorgio Armani brand, will remain on the Milan schedule.

It isn't the first time that Armani has tried to show his Emporio collection in Paris. In 1998, an attempt to have a show to mark the opening of the then newly opened boutique was thwarted when the Paris police closed down the venue that Armani had erected.

The event this September will, however, only be a one-off for Armani, who is a member of the Italian Chamber of Fashion. Back in 2013, when he was inducted as a member, he told WWD: "While I still believe that all Italian brands should hold their fashion shows in Italy to give due prominence to our country, as an entrepreneur I understand that certain situations, created over the years, need time to be reorganised."