"Models are compelling and relevant fashion and style opinion leaders," explained Premier's Managing Director, Chris Owen. "Carole [White] and I have always championed this concept at Premier and wanted to develop an app that showcases model style, trends and opinions."
The application features over 45 minutes worth of video content, including step-by-step hair and make-up tutorials, lessons in achieving the perfect model walk and a guide to future trends. Premier's Premier's Director of Scouting, Anthony Gordon, shares his wardrobe essentials, plus veteran supermodel Claudia Mason discusses the model-off-duty uniform. A whole host of Premier faces also feature.
|Premier Model App|
"The internet and modern mediums like social networks have been extremely influential in allowing an audience to interact with talent and it is these platforms that give models a very powerful voice in both online and retail fashion and style," said Owen. "We believe showcasing all of the above on an app is of huge interest to a vastly growing sector of fashion aware and media savvy youth."
The Premier Model Style app will be an on-going project updated twice a year after the international fashion collections. Download the app now at iTunes.