“Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry,” commented new CEO Jonathan Akeroyd of his first appointment at the house. “I am excited about working closely with him and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams.”
The news comes after an emotional swan song from Tisci, who took his last bow at Burberry surrounded by the big-name models and musicians who have been integral to his tenure. Naomi Campbell, Irina Shayk, Bella Hadid and Karen Elson showcased his final directional take on the house’s great British tropes, with a goth-at-the-beach slant, while Stormzy, Pa Salieu and Kanye West watched on in a warehouse in Bermondsey.
Bradford-born Lee has very different shoes to fill, but demonstrated his knack for brand reinvention when he jump-started Bottega from a sleepy heritage label into a cult phenomenon producing fashion’s most buzzed-about accessories. He has been an editors’ stealth favourite since his days working under Phoebe Philo at Céline, with more than a few waiting to see his homegrown spin on Burberry’s signature outerwear. Watch this space, new-look trench coats are a’coming.
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