The brand’s cult dresses have become a go-to for wedding guests and influencers alike – for autumn/winter 2020, Rixo enlisted the help of four Scandi IG It-girls to showcase the versatility of its vintage-inspired flowing maxis. When embarking on the sleepwear line, the friends focused on the sort of joyous prints that have become a signature since the label’s conception five years ago. “The prints aren’t toned down just because they’re pyjamas,” McCloskey points out.
Rixo’s devoted Insta following will be thrilled to see playful details like gingham prints, embroidered collars, scallop trims and galaxies of stars in the uplifting nightwear edit, released in the brand’s 5th anniversary year. Designed with the #WFH woman in mind, the boxy cotton short-sleeve shirt with embroidered scallop collar could easily see a late riser through a surprise Zoom, nightwear or not, while the “Eat, sleep, be happy, repeat” slogan serves as a useful reminder in lockdown.
While day-to-night womenswear has been central to the brand since Rix and McCloskey founded it as university students, sleepwear seems like a natural next step for the pair. “Back when we used to share the same wardrobe, we had this one blue nightdress that we wore all the time,” Orlagh says. “Even though it was a nightie, you could style it to make it suitable for the evening.