Thursday, May 7, 2020

Giorgio Armani Rings The Changes At Milan Fashion Week

In the immediate aftermath of an announcement on 6 May that Milan Fashion Week was going digital, Giorgio Armani confirmed that its men’s and women’s shows, as well as those of Emporio Armani, will be shown in Milan in September. The brand did not specify, however, whether that would involve a catwalk show. “The format is currently being defined,” read the statement.

Armani also revealed that its Armani Privé show, due to be held in July at Couture Fashion Week in Paris, will be postponed to January 2021, and will instead be held in Milan at the brand’s Palazzo Orsini headquarters in Via Borgonuovo. The collection will be “seasonless”, the statement read, “including garments suitable for winter as well as lighter pieces for summer”. In the meantime, from June 2020 the Armani Privé atelier will reopen for business, with a “large repertoire of styles, both current and from previous collections” available for personal alteration in terms of shapes and fabric choices.


Earlier in the day, the Camera Nazionale della Moda Italiana had announced that Milan was to enjoy its first digital fashion week between 14 and 17 July. It will showcase the spring/summer 2021 men’s collections, which were slated to be shown on the runway, as well as men’s and women’s pre-collections for 2021. The decision comes in the week that Italy began to ease lockdown conditions across the country, with factories reopening and resuming manufacturing, as well as commerce starting up again.

It follows a decision by the British Fashion Council to launch its own “gender-neutral” digital fashion week, in June, following the cancellation of London Fashion Week Men’s. The September shows, however, are still the subject of debate across the industry. Saint Laurent has decided to break from the traditional fashion calendar, announcing in April that it would “lead its own rhythm” and not show in Paris in September. It remains to be seen who else will follow suit – and who, like Armani, will appear on schedule, albeit in an undisclosed format.

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