Wednesday, April 25, 2018

First Look: Inside Fondazione Prada’s New Milan Space, Torre

Three years since it first opened, the sprawling campus of Fondazione Prada is finally complete with the unveiling of Torre today.

Fashion insiders had a first look at the space in February, when Miuccia Prada hosted Prada’s autumn/winter 2018 show at the space, set amidst neon lights. The public unveiling on April 20 coincides with the end of Salone del Mobile, the international furniture fair which brings the world’s top design talents to the Italian city.

At 60 meters tall, the white concrete, glass and iron tower presides imperiously over the OMA-designed complex, wedged into its northwest corner. Masterminded by Rem Koolhaas with Chris van Duijn and Federico Pompignoli, the foundation’s Milan venue officially opened in May 2015 to critical acclaim. Torre is the final addition to the foundation, which transformed a former distillery dating back to the 1910s into one of the city’s foremost cultural spaces. Beyond the seven renovated structures - including the Haunted House with its famous golden façade - OMA added three new buildings into the mix.


Split across nine levels, Torre’s internal structure is full of surprises – or as Koolhaas puts it “radical diversity within a single volume”. Floorplans alternate between rectangles and trapezoids; each level increasing in height as you climb up the tower (the first measures 2.7 meters; the top a lofty 8 meters). Light pours through the huge glass windows from every direction. A roof terrace crowns the tower - its mirror-clad balustrade and monochrome floor cleverly erasing the boundaries of the building and the skyline.

Torre opens with the permanent exhibition, Atlas, which showcases a series of works created between 1960 and 2016 by the likes of Carla Accardi, Jeff Koons, Mona Hatoum, Damien Hirst, John Baldessari and Carsten Höller. The restaurant too has a series of artworks, specially created for the foundation by prominent artists, including Thomas Demand, Nathalie Djurberg & Hans Berg, Elmgreen & Dragset, Joep Van Lieshout, Tobias Rehberger, and John Wesley, as well as original furnishings from Philip Johnson’s iconic Four Seasons Restaurant.

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