The union will allow Victoria Beckham Limited, as the global luxury fashion brand is officially registered, to enhance its digital and bricks-and-mortar retail presence, drive core categories and launch new categories and collaborations, an official statement from VBL announced this morning. The company, it reports, will move to new West London premises in the spring of 2018.
“Partnership and collaboration is incredibly important to me - working with an amazing team has been the root of the success of my business over the past 10 years,” Beckham reported of her business decision. “Neo is the perfect partner to now accompany us on the next step of our journey: they understand my vision and my wish for the company to retain its independence, as well as my commitment to continuing to develop the brand with a unique, forward thinking approach. I am hugely excited to be working with Neo."
Since the company was born in 2008, Victoria Beckham Limited has grown from a staff of three to employing 180 people worldwide across the ready-to-wear mainline Victoria Beckham, its sister line, Victoria, Victoria Beckham, and accessories, footwear and eyewear. But, 10 years after its founding, the brand, which operates two stores in London and Hong Kong and an e-commerce site, remains loss-making and has relied on support from David Beckham.
"I am so proud of Victoria's success and all of the hard work that has gone into building the business over the past 10 years. I am sure the next decade will be even more exciting," her husband said of her partnership with Neo and his investment in the company (the brand remains a part of Beckham Brand Holdings, owned equally by Victoria Beckham, David Beckham and Simon Fuller’s XIX Entertainment).
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