"Creative director Alessandro Michele has chosen one of London's most historic and beautiful settings for his cruise 2017 fashion show: the Cloisters at Westminster Abbey," read a statement from the brand this afternoon. "Gucci will be the first fashion house to host a runway show in this historic location."
The news comes after Michele, who lived in London for years, was honoured at the British Fashion Awards in November where he picked up the International Designer Award. His chosen venue for the already hotly anticipated event has previously hosted some of the most prestigious events and royal occaisions in the world, including the wedding of the Duke and Duchess of Cambridge in 2011.
The decision to show in the capital bucks the trend with fellow fashion houses Louis Vuitton and Chanel who have decided to show their cruise collections in Rio di Janeiro and Cuba respectively.
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