Kim Kardashian Is Balenciaga’s Latest Campaign Star

Anyone who has paid attention to Kim Kardashian’s wardrobe of late will notice that one brand has taken centre stage. In the last year, the reality diva has taken to wearing Balenciaga’s creations daily, and marking important moments in her life – her first time hosting Saturday Night Live, an appearance on Kanye West’s DONDA stage, and that incognito trip to the Met Gala – with custom pieces from Demna. Given her affinity for all things Balenciaga, it makes sense that Kardashian is now front and centre in their latest campaign.

Shot by photographer Stef Mitchell in her Calabasas home, Kardashian wears contrasting looks that showcase both her personal style and Gvasalia’s reach. In one image, she’s a futuristic muse in a sleek black catsuit, while in the second shot, she’s distinctly 2022 in her leopard print oversized coat, knife boots, and the bag of the moment, La Cagole. The outfits aren’t dissimilar to what she’s been enjoying of late, but the stylised portraiture takes things beyond a mere celebrity selfie.

Star power is necessary during campaign season, and Balenciaga ensured Kardashian was in good company. This season, she’s joined by French cinema icon Isabelle Huppert who also appeared in the brand’s autumn advertising and returned to star in intimate photographs shot by Mitchell in her Paris home. Like Kardashian, Huppert wears plenty of Balenciaga on the red carpet. Whether you choose to see Mitchell’s images as a meta glimpse into celebrity life off-duty or slick branding is a matter of perspective. Still, the campaign does beg the question, what over-the-top Demna design will Kardashian wear next?