If you were asked to identify the most luxurious ski resorts in the world, which would you pick? Although there are quite a few out there, there’s no doubt that Aspen, Colorado. would be somewhere near the top if the list. If you were asked to do that same, but for luxury brands, it’s quite possible that the same would be true of Chanel. Thus, it’s only natural that these two luxury entities should meet. And meet they will because Chanel has officially opened a new ephemeral boutique in the heart of Aspen.
Following the previous ephemeral boutiques, which opened in 2014 and 2019, this latest iteration is housed in the historical landmark, the Benton Building. Open through April 2022, the new store features an impressive collection of Chanel’s ready-to-wear, handbags, and shoes, as well as a selection of watches, fine jewelry, fragrances, and beauty products.
Despite being thousands of miles away from Chanel’s headquarters in Paris, the ephemeral boutique in Aspen aims to immerse the skiing clientele in an atmosphere that celebrates the house’s heritage. As far as interior design does, the store features a woven floor, modern decorative accents, signature wool tweed couches topped with plush pillows, and white and beige walls with flashes of black and gold. Needless to say, the space is intimate and evokes the timelessly chic aesthetic of the brand.
Following the previous ephemeral boutiques, which opened in 2014 and 2019, this latest iteration is housed in the historical landmark, the Benton Building. Open through April 2022, the new store features an impressive collection of Chanel’s ready-to-wear, handbags, and shoes, as well as a selection of watches, fine jewelry, fragrances, and beauty products.
Despite being thousands of miles away from Chanel’s headquarters in Paris, the ephemeral boutique in Aspen aims to immerse the skiing clientele in an atmosphere that celebrates the house’s heritage. As far as interior design does, the store features a woven floor, modern decorative accents, signature wool tweed couches topped with plush pillows, and white and beige walls with flashes of black and gold. Needless to say, the space is intimate and evokes the timelessly chic aesthetic of the brand.
Within the historic walls of the Benton Building, visitors are able to explore a select few collections. These include the recent Cruise 2021/22 collection as well as the Coco Neige collection. Further, Aspen is the perfect backdrop for the label’s Fall-Winter 2021/22 collection which debuted last March at Paris’ Left Bank nightclub Castel. In a statement about the collection, Artistic Director Virginie Viard stated that it was inspired by ″the ambiance of ski holidays…and a certain idea of cool Parisian chic, from the 1970s to now.” Thus, shoppers will be able to outfit themselves in all of the Chanel accessories designed specifically for the Alpine environment, from goggles and gloves to skis and snow boots.
Considering the fact that Aspen is known the world over for being a glamorous winter setting and has a rich, fifty-year history as an off-duty celebrity playground, it is the ideal location for Chanel’s ephemeral boutique. With collections that cater to the ski-obsessed population and an ambience that immediately transports its clientele to Paris, the new store perfectly balances the rugged nature of the Rocky Mountains with the brand’s chic urban roots. Thus, with a little help from Chanel, Aspen is likely to become the most stylish ski resort of the American West. The Chanel Aspen boutique will be open through April 2022.
Considering the fact that Aspen is known the world over for being a glamorous winter setting and has a rich, fifty-year history as an off-duty celebrity playground, it is the ideal location for Chanel’s ephemeral boutique. With collections that cater to the ski-obsessed population and an ambience that immediately transports its clientele to Paris, the new store perfectly balances the rugged nature of the Rocky Mountains with the brand’s chic urban roots. Thus, with a little help from Chanel, Aspen is likely to become the most stylish ski resort of the American West. The Chanel Aspen boutique will be open through April 2022.
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