Monday, May 24, 2021

IMVU Is Hosting A One Of A Kind Digital Fashion Show

IMVU metaverse is bringing you a fashion show featuring seven emerging fashion designers. The catch? The show is an NFT showcase and will be completely digital.

The show will be a collaboration between IMVU creators and Collina Strada, Mowalola, Gypsy Sport, Freak City, Mimi Wade, My Mum Made It, and BruceGlen that immerses viewers in a virtual runway experience. All of the designers' digital items will be available for purchase by IMVU users starting May 28th. Select pieces will be available for NFT auction on IMVU's OpenSea marketplace. After purchase, the item can be worn by the user's IMVU avatar as a one-of-a-kind item.

The event will also feature custom digital rooms built on the IMVU platform that allow designesr to showcase pieces that could never be made in real life. The show will also feature model Princess Gollum interacting with fans and commenting on the collections.


"We want to show the world that real life fashion drives meaningful connection, creativity and expression in virtual worlds too. At IMVU, we’re proud to be pioneers in digital fashion and we are excited to work with these incredibly talented designers to bring their vision to life for our millions of users around the globe,” said Senior Director of Marketing, Lindsay Anne Aamodt at IMVU.

The IMVU Virtual Fashion Show will be streamed on IMVU’s YouTube channel starting at 1pm PST on Thursday, May 27th and Friday, May 28th.

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