“Dom Pérignon will not make a vintage unless it’s right, unless the harvest lives up to their aesthetic ideal, that sort of determination and exigency is very similar to how hard Gaga will push herself artistically,” adds Knight, who has nothing but praise for the “Stupid Love” singer’s bubbly vision. “She always pushes herself to the maximum, never gives up, and will work until she drops. She has total 100 per cent devotion to attaining the best image; I cannot ask for more than that!”
The energising images of Gaga posing with her Dom Pérignon Rosé within the “Queendom”, her frothy pink universe filled with fabulous candy floss-coloured fashion and exquisitely pale champagne, have already gone down a storm with the Little Monsters, Gaga’s dedicated fan base who have been raising emoji glasses via Instagram. “Nicola describes [the campaign] as the essence of Dom, mixed with me, warped in time,” asserts Gaga of the unabashedly bold way to celebrate the 12-year process of harvesting the pinot noir grape into a truly “magnetic” rosé.
It was not solely Dom Pérignon’s skill at creating prestige champagne that drew Gaga to the house, but the story at the heart of its legacy. The mantra of Dom Pierre Pérignon, the Benedictine monk whose life’s mission was to create the best champagne in the world, rang true with Gaga’s own approach to her work. “Ora et labora”, meaning “pray and work”, represents the absolute dedication required to go above and beyond in order to master one’s art. “He had conviction, and he worked hard to make it a reality,” explains Gaga. “He was so focused on his craft, with an uncompromising vision and spirit. I believe very strongly in these things, so it really signified that I had found a creative ally in Dom Pérignon.”
Gaga’s limited-edition Dom Pérignon sculpture, a majestic uber piece encasing jeroboams of Rosé Vintage 2005 which will be sold at private sales, also reflects the “deep purpose” at the heart of the collaboration. Profits from the sale of the 110 collectible pieces will benefit the Born This Way Foundation, which Gaga launched in 2011 with her mother, Cynthia Germanotta. “There’s nothing more important than showing kindness to one another and giving back. Than creating a world where everyone is seen, heard and loved,” asserts Gaga of the organisation’s work promoting the wellbeing of young people. “Generosity can make a change, and I’m honoured that Dom Pérignon is kind enough to give back as part of our collaboration.”
The dedication poured into this meeting of minds does not stop here. Those who develop a taste for Gaga’s wonderfully camp approach to quaffing champagne can look forward to an exclusive run of Vintage 2010 and Rosé 2006 in equally inventive cases this autumn. But for now, what better way to elevate park picnics than with a bottle of Gaga-approved rosé? A star in the sparkling wine world has been born.
Gaga’s limited-edition Dom Pérignon sculpture, a majestic uber piece encasing jeroboams of Rosé Vintage 2005 which will be sold at private sales, also reflects the “deep purpose” at the heart of the collaboration. Profits from the sale of the 110 collectible pieces will benefit the Born This Way Foundation, which Gaga launched in 2011 with her mother, Cynthia Germanotta. “There’s nothing more important than showing kindness to one another and giving back. Than creating a world where everyone is seen, heard and loved,” asserts Gaga of the organisation’s work promoting the wellbeing of young people. “Generosity can make a change, and I’m honoured that Dom Pérignon is kind enough to give back as part of our collaboration.”
The dedication poured into this meeting of minds does not stop here. Those who develop a taste for Gaga’s wonderfully camp approach to quaffing champagne can look forward to an exclusive run of Vintage 2010 and Rosé 2006 in equally inventive cases this autumn. But for now, what better way to elevate park picnics than with a bottle of Gaga-approved rosé? A star in the sparkling wine world has been born.
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