“It’s Very DVF!” Diane Von Fürstenberg’s New Homeware For H&M Is Bursting With Colour

The undisputed queen of prints has joined forces with the high-street giant on a collection of treasures for the home: sumptuous, double-faced woollen blankets, scented candles encased in swirling glass jars, lacquer trays, espresso cups and saucers, vases and chic storage boxes all feature in the line-up, which is available to purchase from 16 April.

Workaday items are given a hit of DVF pizzaz with her signature patterns, including a zebra print in shades of hot pink and orange, a lip motif inspired by Andy Warhol’s portrait of her, and the “Diane” pattern she conceived over 20 years ago, when she founded her DVF empire. “It’s very DVF. I mean, you can’t possibly think it’s anything else,” she says.

Soft furnishings also feature, emblazoned with uplifting quotes like, “Own it”, and, “Love is life”. It’s no secret that Diane is a master of aphorisms. She famously said, “I design for the woman who loves being a woman”, when describing the faithful clientele she captivated with her revolutionary wrap dresses in the ’70s. For her H&M partnership, she arrived at the maxim, “When you doubt your power, you give power to your doubt”. It appears as a graphic black and white wall print.

Campaign imagery features items from the capsule styled by Diane herself in different areas of her home. Rippled pots are seen stacked on a rustic wooden plinth alongside her grand marble bath; speckled vases take pride of place on a low, angular coffee table, and a tray from the collection is captured on her leopard-print rug.

As for the rest of us, home has been central to the legendary designer’s confinement experience. Her estate houses a vast treasure trove of collectibles, hand-picked over the course of her globetrotting career (“That’s what happens when you’ve lived a long life,” she laughs).

During our conversation, she flips the camera to reveal a gargantuan table, backed by towering shelves bursting with “thousands and thousands” of books. “For me, the table is about intimacy. The table is where you eat, sit around with somebody or with people – it’s about conversation, it’s about meaning.”

Above all, the home has provided a place for reflection. “It was very interesting to actually react and to take time to think about what is important to you,” she remarks of spending time in lockdown. “This will have been such a change of society,” she says, that everybody’s focus will be “around the home”.