Tattoos, androgyny or die-hard hip-hop fan are not really the hallmarks of a Tatlergirl - or are they? Take Cara Delevingne, Edie Campbell, Jean Campbell, Suki Waterhouse, Alice Dellal and Lady Mary Charteris - the group of "posh" mostly early twentysomethings who have risen to the top of the international fashion world. Their cover-girl good looks are equalled by good breeding, but it's their instinctive (as opposed to inherited) sense of style and raw, self-deprecating British humour that unleash daily Instagram storms. In the wake of the hipster backlash, never has "posh" had such broad possible appeal, or seemed quite so fun.
"Posh is more relevant now," says Sophie Goodwin, Tatler's style editor (seen delighting over Poundshop finds in episode one of the magazine's BBC documentary). "You used to have to be super-groomed and monied. Now it's about anti-polish." It's also about having a business plan - west London's bright young things are most likely to launch their own or a collaborative fashion brand, like Hannah Weiland's faux-fur label Shrimps or Theodora Warre's eponymous jewellery line.
Likewise, boarding-school styling tricks prevailed on the winter catwalks - parkas or knits paired with shimmering minidresses, kilts and ornate heirloom chandelier earrings are the latest indicators of a deliberately-don't-care socialite style revival and there isn't an alice band in sight.