Alberta Ferretti Names New Creative Director

Lorenzo Serafini is taking over as creative director of Aeffe-owned Alberta Ferretti, after its namesake founder stepped down last month.

Serafini, who has been at the helm of stablemate Philosophy di Lorenzo Serafini since 2014, will make his debut for the Alberta Ferretti brand for autumn/winter 2025. Aeffe, the Italian luxury goods group, also announced that Philosophy will be integrated into Alberta Ferretti from AW25 in an effort to “[interpret] the needs of the current market” and “[strengthen] the brand’s appeal and positioning for the future”.

“With the fashion world undergoing tremendous change, I strongly believe that Lorenzo has the creativity, strong aesthetic sense, professionalism and expertise required to meet this challenge,” said Ferretti, who remains in her role as VP of Aeffe, in a statement. “A decade ago I entrusted Lorenzo with the Philosophy line, which he successfully developed into a thriving brand. Now, it is time for him to write a new chapter for the Alberta Ferretti brand, whose essence aligns beautifully with his vision.”

Philosophy was founded by Ferretti in 1984 and was initially known as Philosophy di Alberta Ferretti. Ferretti led the brand until 2012, when Natalie Ratabesi took over for an 18-month stint, before she was succeeded by Serafini. Serafini led womenswear design at Roberto Cavalli and Dolce & Gabbana before joining Philosophy.

“I am honoured that Alberta has chosen me as the successor to such a significant and prestigious legacy, and I will carry it forward with care as I begin a new chapter for the Alberta Ferretti brand,” Serafini said in a statement.